Shawn P. Walchef
Founder of Cali BBQ Media
“Be the show, not the commercial.”
Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.
His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.
Shawn’s weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.
Latest: Page 6
Blogging Gives Your Business A Big Voice
Interview with Joelle Parenteau owner of Wolf Down about connecting with audiences through blogging, becoming a restaurant owner, and her viral Medium article.
The Reality of Getting Your Business on Reality TV
Interview with Stacey Poon-Kinney owner of The Trails Eatery about appearing on reality television shows, overcoming obstacles in the restaurant biz, and learning to ask for help.
Get Media Coverage By Being Authentic Online
Interview with Rabia Kamara of Ruby Scoops about appearing on the Food Network, smartphone storytelling to build a following, and how ice cream is a blank slate.
A Loyal Brand Attracts Loyal People
Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.
TikTok is About At-Bats — Not Perfect
Interview with Kyle Inserra about social media strategy and creating digital content.
Cooking Up Virtual Flavor at Mercedes-Benz Stadium
Interview with Chef Matt Cooper (Mercedes Benz-Stadium) about running a massive food operation with digital strategy.
