Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
This Nurse Turned $500 in Savings Into $100 Million in Sales After Sharing Her Hair Care Routine on YouTube. Now She's Revealing Her Secrets to Success.
Courtney Adeleye sold $10 million worth of products out of her home within three years of launch.
How to Crack the Code of the Social Media Rubik's Cube to Optimize Your Online Presence and Personal Brand
Leveraging the multifaceted nature of social media interest spaces to strategically craft an authentic, ubiquitous personal brand is like solving a Rubik's Cube through persistently twisting and turning content across platforms.
4 Personal Branding Lessons Leaders Can Learn From Taylor Swift
Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.
How to Do Influencer Marketing the Right Way in 2023
There's a right way and a wrong way to incorporate influencers into your marketing strategy. Here's how to do it right.
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Building a Rock-Solid Brand Means Avoiding These Common Marketing Pitfalls
Creating a name for your business is vital in crafting a successful brand. We'll show you how to make a smart choice.
'Formula 1 on Water': How SailGP Is Making Big Waves in the Racing World
SailGP's Chief Content Officer Melissa Lawton explains how the elite boat racing league is growing its global audience of adrenaline junkies.
Trying to Boost Your Website's SEO? Here's One Issue You May Be Overlooking (and How to Solve It).
A detailed guide on reclaiming lost links to improve your website's SEO.
This Game-Changing Marketing Solution Will Give Your Franchise a Competitive Edge
If you're considering franchising your business, it's all about having a differentiator. This innovative marketing solution provides a competitive edge and helps franchises connect with customers like never before.
How Incubus Guitarist Mike Einziger and Violinist Ann Marie Simpson-Einziger Are Rocking the Skincare Industry
The power music couple breaks down the launch and exponential growth of their revolutionary skincare company Mother Science.
7 Crucial Metrics to Evaluate the Effectiveness of Your Marketing Campaigns
Why data-driven decisions are reshaping the marketing landscape
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
5 Ways Companies Can Create Content That's Actually Helpful
You've heard that serviceable content is important to create, but rarely do you find guidance on how to actually do that.
3 Reasons Why Your Company Should Be Product-Driven to Succeed
For quite some time, venture capital companies have advocated for a product-driven business strategy. However, only a small number of start-up founders grasp its true meaning and effectively implement this strategy.
7 Things You Need to Do to Make Your Email Marketing More Lucrative
Your email marketing could perform so much better. Here's a seven-step checklist to help your emails be more lucrative.
How to Finally Get Some Consistency Behind Your Branding
Giving your brand some consistency takes work. It's not something you can do overnight and forget about.